Reselling has changed the old way of doing business. Now, anyone can sell products or services with little or no investment without the need for a shop or warehouse. It has made starting a business much easier for everyone. In this blog, we’ll explore what reselling means, how it works, the latest trends, and how people have already achieved their dream of becoming entrepreneurs through reselling.
What is Reselling?
Reselling is the act of buying products or services and then selling them to others, usually at a higher price, to earn a profit. The reseller does not manufacture the products they act as a middleman between the original seller (supplier, wholesaler, or manufacturer) and the end customer.

What is the difference between Reselling and Retailing?
Reselling
As we learn that reselling is the act of buying products from a third party (manufacturer, wholesaler, or even another retailer) and then selling them again, usually online. It can include retailing, dropshipping, or even flipping used goods.
Retailing
The business of selling products directly to end consumers. Retailers usually buy from wholesalers or manufacturers and sell in smaller quantities.

Types of Resellers
Reselling can be done in different ways based on what product of service you’re reselling and, more importantly, to whom you’re reselling. Based on the categorisation the reseller defined in the following.

1. Product-Based Resellers
Product-based resellers deal with physical goods. They purchase tangible products (from wholesalers, suppliers, or retail stores) and resell them for a profit.
- General Product Resellers sell a variety of everyday items like clothing, electronics, home goods, etc.
- Niche Product Resellers focus on a specific category like fitness gear, eco-friendly products, or pet supplies.
- Dropshippers partner with suppliers who ship directly to the customer, so the reseller never handles inventory.
2. Digital Product Resellers
Digital resellers focus on non-physical items. These are especially popular because they don’t require warehousing, shipping, or packaging.
Popular Digital Products to Resell:
- Software & SaaS Licenses: Sell licensed copies of software tools, antivirus, or productivity apps.
- Online Courses & eBooks: Buy rights to resell digital educational content.
- Web Hosting Services: Purchase hosting space in bulk and sell it to small businesses or freelancers.
- Domain Reselling: Buy, hold, and flip domain names for a profit.
3. B2B vs B2C Resellers
Resellers also differ based on who they sell to: individuals (B2C) or other businesses (B2B).
B2B Resellers (Business to Business)
- A B2B reseller sells products to other businesses, not to the end consumer.
- These businesses buy in bulk, often for resale or internal use.
- The focus is on wholesale pricing, large orders, and long-term business relationships.
B2C Resellers (Business to Consumer)
- A B2C reseller sells products directly to the end consumer.
- They usually deal with smaller quantities and focus on customer experience and marketing.
Also Read: Reselling Business Ideas
Best Reselling apps in India
Below are some best reselling apps which support your entrepreneurship dreams at the next level as thousands of resellers are already making fortunes. We have listed their key features for you to choose specific apps as per your requirements.

App Name | Features | Support | Product Range |
Meesho | Zero investment, 1.5 million registered supplier network, shipping support | Good (App + WhatsApp) | Fashion, home, kitchen, cosmetics, décor |
GlowRoad | Amazon-backed, logistics included | Moderate | Fashion, accessories, health, beauty |
Shop101 | Social selling, Instagram/WhatsApp integration | Basic (chat/email) | Clothing, gadgets, jewelry, books |
OLX | Local classifieds, direct messaging with buyers | Limited (user-managed) | Furniture, electronics, vehicles, utilities |
Quikr | City-based listings, includes services and jobs | Moderate | Electronics, jobs, real estate, services |
Facebook Marketplace | No-fee marketplace, linked to Facebook profile | Limited | Any used or new goods locally |
Bikayi | Complete online store setup, WhatsApp cart | Good (includes onboarding) | Fashion, food products, electronics |
IndiaMART | B2B resale, bulk orders, industrial and commercial supply | Strong (dedicated B2B help) | Industrial goods, raw materials, bulk products |
Coutloot | Chat-to-sell, price negotiation, second-hand friendly | Moderate | Fashion, electronics, books |
ResellMe | AI-based product suggestions, zero inventory model, real-time profit tracking | Good (App + Chat Support) | Fashion, electronics, lifestyle, home décor |
Become a Reseller Now
Why wait to start off with your reselling business now that you have understood the what reselling is and how it works . Follow the following steps and become a reseller at no hassle.
- Download an reselling app of your choice, preferably that has best reviews and support
- Create an account providing your credentials
- Choose products of your choice, it is important you recognize your interest in specific products since there’s an endless inventory you can choose from
- Share your listed products on your social media handles like Facebook, Instagram or WhatsApp. (Creating social handles especially for reselling can add consistency and credibility to your profile instead of using your personal accounts)
- Finally, everytime when someone buys products through your profile or link, you will earn commission / income through reselling
Meesho Reseller App: A Detailed Guide
What is Meesho?
Meesho is a popular reselling app in India that helps people earn money by selling products online. It allows anyone to start a small business from home without investing any money. You can sell fashion, home decor, kitchen items, beauty products, and more using your phone.
Meesho connects suppliers (who have products) with resellers (people like you who want to sell them). You simply share the products with others and earn a profit on every sale. For example, you buy a water bottle from the supplier for Rs.50 and resell the same bottle to an end customer for Rs.100. Here, you being a reseller earn a profit of Rs.50.
Also Read: Best business from home
How Meesho Supports Resellers
Meesho makes reselling very easy. Here’s how it helps:

- You don’t need to buy or keep stock.
- You can sell to your friends, family, and social media contacts.
- Meesho handles product packing, shipping, and delivery.
- You get full support through the app in different Indian languages.
- The app shows your earnings, orders, and profits clearly.
Even if you’re a beginner, Meesho gives you the tools to grow your reselling business step by step.
Key Features of Meesho
- Zero Investment: You don’t need to spend money to start. Just sign up and begin selling.
- Doorstep Delivery: Meesho delivers products directly to your customer’s home, saving your time and effort.
- Cash on Delivery (COD): Many people in India prefer paying after receiving the product. Meesho offers COD to build customer trust.
- Easy Sharing: You can share product images and details on WhatsApp, Facebook, or Instagram in just one click.
- Flexible Margin: You set your own profit margin. Meesho pays you the difference between the supplier price and the final selling price.
Difference Between Meesho Reseller App and Meesho Reselling App
Both terms — “Meesho Reseller App” and “Meesho Reselling App” — refer to the same mobile application.
- “Meesho Reseller App” is used more when talking about the person using the app (the reseller).
- “Meesho Reselling App” focuses on the app itself as a reselling platform.
There is no functional difference, both are just different ways to describe the same app that helps you earn money online by reselling products.
Marketing Tips for Resellers
- Use Social Media to Sell: Share product photos and details on WhatsApp, Facebook, and Instagram. This helps more people see what you are selling.
- Build Trust with Customers: Be honest about product prices and quality. Always answer questions politely and on time. People will trust you more and buy again.
- Give Support After the Sale: Help your customer even after they buy. If they have any issue, try to solve it quickly. Happy customers may refer you to others.
Also Read: Work from Home Jobs for Women

